> For the complete documentation index, see [llms.txt](https://ae-docs.keywordrush.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ae-docs.keywordrush.com/displaying-products/frontend-text.md).

# Frontend text & wording

You can change the words your product blocks show — the button, the disclaimer, and the template labels — right in the plugin settings. No separate translation plugin needed. These live in **Affiliate Egg → Settings**.

![Frontend-related settings in Affiliate Egg → Settings](/files/XWvd62sP7flEY4rb07no)

## Buy button text

Set a custom label for the buy button. Leave it empty to use the default ("Buy Now").

You can include placeholders that fill in per product:

* `%MERCHANT%` — the merchant / shop name
* `%DOMAIN%` — the shop's domain
* `%PRICE%` — the current price

For example, `Buy at %MERCHANT%` becomes "Buy at Amazon", "Buy at eBay", and so on. There's also a **buy-button color** setting alongside it.

To change the button text for just one block instead of everywhere, use the `btn_text` shortcode attribute — see [Shortcodes](/displaying-products/shortcodes.md).

## Merchant names

By default a product shows its merchant by shop name, falling back to the domain (e.g. `bicyclewarehouse.com`). To show a tidier name — "Amazon" instead of "amazon.com", or your own label — go to **Affiliate Egg → Settings → Merchant Names** and set a name for each shop domain.

The domains you import from are listed automatically, so you just fill in the names you want. A name you set applies in two places: the **`%MERCHANT%` placeholder** (for example, the buy button) and the **merchant label on the modern product templates**. Domains you leave blank are shown as before.

## Price disclaimer

A short line shown with the "last updated" time below products in the modern templates — by default, *"Product prices and availability are subject to change."* Leave it empty to hide the disclaimer.

{% hint style="warning" %}
If you promote Amazon products, the Amazon Associates program requires specific disclaimer wording — check the Amazon Associates Operating Agreement.
{% endhint %}

## Frontend texts

Override the other words shown in the modern product templates — labels like "Description", "Features", and "See more". Leave a field empty to keep the default. (Defaults are also translatable through your site's language files if you'd rather do it that way.)