> For the complete documentation index, see [llms.txt](https://ae-docs.keywordrush.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ae-docs.keywordrush.com/storefronts/storefronts.md).

# Creating a storefront

A **storefront** is a named list of product URLs — Affiliate Egg reads each one, stores the product data (title, price, image, availability), and lets you drop the whole list into a post with a shortcode or the block. It's reusable: show the same storefront in as many posts as you like, and editing it updates every one. A storefront might hold a single product, or a dozen from different shops for a comparison.

For the step-by-step, the [Quick start](/getting-started/quick-start.md) walks through creating one both ways, with screenshots. This page covers what you can put in a storefront and how to manage them over time.

## What you can add

A storefront accepts direct product URLs and whole categories, and you can mix shops in one storefront to build comparison lists. See [Adding products](/storefronts/adding-products.md) for the details and the recommended approach.

Affiliate Egg reads a wide range of shops — [Is your shop supported?](/supported-shops-and-custom-parsers/supported-shops.md) explains how to tell whether yours is one.

## Managing storefronts

All your storefronts live under **Affiliate Egg → Storefronts**, where you can edit or remove them. Editing a storefront updates it wherever it's displayed — change the template or product list once, and every post using it reflects the change.

![The Storefronts screen — all your storefronts in one list](/files/tfV8LWopYA02g6iQ00j7)